June 27, 2025 | Tashkent, Uzbekistan – Aseana Trillions Sdn Bhd is proud to announce its participation in the recent Malaysia-Uzbekistan Business Forum held in Tashkent, where our company signed a significant memorandum of understanding (MOU) to bring Sai Ngon – the first halal Vietnamese RTD coffee – to the Uzbekistan market.
The event was witnessed by Malaysia’s Deputy Prime Minister, Datuk Seri Fadillah Yusof, and marked a milestone in strengthening economic and trade ties between Malaysia and Uzbekistan. The forum also saw the signing of various cooperation agreements, including a strategic partnership between the Malaysia-Uzbekistan Business Association and the Uzbek Economic Conference.
Representing Aseana Trillions at the signing ceremony was our Chief Financial Officer, Batzaya Davaanyam, who formalized two key MOUs:
- With Mizan Smart LLC, a leading distributor and official Pepsi partner in Uzbekistan
- With Havas Group, one of the country’s largest convenience store chains
These partnerships are set to pave the way for Sai Ngon Coffee to enter the dynamic and rapidly growing Uzbekistan market.
“We are honored to be part of this historic moment that deepens bilateral cooperation and unlocks new opportunities for Malaysian brands in Central Asia,” said Batzaya Davaanyam. “With strong distribution and retail partners in place, we look forward to introducing the bold taste of Vietnam’s halal RTD coffee to Uzbek consumers.”
This marks a key step in Aseana Trillions’ broader mission to bring innovative, culturally relevant F&B brands to new international markets.