On 31 May 2025, Sai Ngon Coffee proudly took the stage as an official sponsor of the Ye!loO Concert—a major K-pop event held at Idea Live Arena in 3 Damansara Mall, Petaling Jaya. The concert featured star-studded performances from T-ARA, Hyolyn, and Zion.T, drawing thousands of excited fans from across Malaysia and beyond.
As part of our sponsorship, Sai Ngon Coffee launched a special promotion three weeks before the concert, offering fans exclusive ticket discounts with every purchase of our coffee. This initiative created buzz both online and offline, connecting our brand with K-pop lovers and new customers alike.
Backstage, the concert artists themselves had the chance to sample Sai Ngon’s signature Halal RTD Vietnamese coffee, making it a truly memorable brand moment.
During the concert, Sai Ngon Coffee distributed free samples of our black and milk coffee to attendees—allowing thousands of fans to experience the bold and refreshing taste of Vietnam’s favorite brew.
This event marked a key milestone in Sai Ngon’s mission to engage with younger audiences and expand our presence through high-energy, youth-driven experiences. We’re incredibly grateful for the overwhelming support and thrilled to be part of the growing K-pop wave in Malaysia.