October 1, 2024, marked a major milestone for Sai Ngon Coffee as we officially hit the shelves of 7-Eleven Malaysia, rolling out to over 2,500 stores nationwide. This exciting launch made 7-Eleven the first retail chain to carry Sai Ngon, bringing our authentic Halal RTD Vietnamese coffee to everyday convenience for Malaysian consumers.
The rollout took place over several weeks, and it was the beginning of an exciting new chapter for the Sai Ngon brand. From being sampled at festivals to being placed right in your neighborhood store, Sai Ngon Coffee’s journey from idea to shelf has truly come to life.
We are incredibly grateful to 7-Eleven Malaysia for being the first to believe in and support our vision. This launch is just the beginning of our mission to share the taste of Vietnam with coffee lovers across Malaysia—and soon, the world.
Aeon 35 stores, eMart24 100 stores, Isetan supermarket 1, Hero market 36