From August 30 to September 1, 2024, Sai Ngon Coffee made its first public appearance at the iKita Festival held at the Pavilion Exhibition Centre in Bukit Jalil, Kuala Lumpur. The vibrant three-day event marked a key milestone for the brand as we introduced Malaysia’s first Halal RTD Vietnamese coffee to local consumers.
At our dedicated booth, visitors had the opportunity to sample both our signature black coffee and milk coffee. It was an exciting moment for us to connect directly with the public and gather firsthand feedback.
We were especially encouraged by the warm response: our black coffee resonated strongly with the elderly Chinese community, while the milk coffee gained popularity among younger consumers and the Malay market, who appreciated its smooth, refreshing taste.
This event came just ahead of Sai Ngon Coffee’s official entry into retail stores across Malaysia, and it provided valuable insights into our growing customer base. We’re grateful for the support and enthusiasm we received and are excited to continue our journey of bringing authentic Vietnamese coffee to more people nationwide.
